Fidel’s Hash Holes are revolutionizing the world of pre-rolls.

Cannabis Hash Hole this is not your traditional pre-roll. The innovative design of a rosin-infused joint features a burning hole in the middle as it is smoked, allowing the concentrated cannabis oil to enhance each draw. Those with higher THC tolerances find themselves captivated by these unique joints, craving more with each puff.

Shant Damirdjian, also known as Fidel Hydro, is the driving force behind the company. He is not only a dedicated enthusiast of the cannabis plant but also an experienced cultivator, plant breeder, and emerging figure in the thriving infused pre-roll industry. Born in Pasadena, Damirdjian has divided his time between California and Lebanon throughout his life. His journey into cannabis cultivation began with guidance from his brother, Serge, who had his own cannabis brand and later co-founded the Cookies Maywood dispensary.

“Damirdjian credits his brother, Serge, for imparting valuable knowledge about various aspects of cannabis cultivation, including lighting, genetics, and nutrients. He fondly recalls starting his journey in the industry at the age of 18, working as a bag boy at a hydro shop owned by his brother at that time.”

For the subsequent nine years, Damirdjian dedicated himself to working at the grow shop, during which he not only expanded his network but also gained a deep understanding of the industry. He connected with fellow growers, established relationships, and eventually ventured into consulting, sharing his expertise on proper cannabis cultivation techniques with various companies. It was during this time at the store that his cultivator persona, “Fidel Hydro,” came into existence.

“Damirdjian reveals that his nickname, Fidel Hydro, drew inspiration from basketball player Kevin Durant. He was particularly intrigued by Durant’s Instagram handle, @easymoneysniper, which he found to be a cool and captivating moniker. Wanting a similar nickname, Damirdjian adopted the name Fidel Hydro, which resonated with him and has stuck ever since.

Fidel’s Hashholes, Founder Fidel Hydro | Fidel’s Hashholes

In 2017, Damirdjian—by now already known for his take on strains like Mad Man OG and a cut of Runtz that people still ask around for—decided to make things official. “Fidel Hydro” became “Fidel’s,” and Hash Holes hit the Bay Area’s traditional market in 2018.

The infused pre-rolled joints are crafted using premium cannabis flower and “six star ice water hash,” which is renowned for its exceptional quality. These joints are available in two sizes: Original Hash Holes, containing 2.5 grams of flower and 1 gram of hash rosin, and Mini Hash Holes, featuring 1.5 grams of flower and 0.5 grams of hash rosin.

Ever since their introduction, Fidel’s Hash Holes have gained widespread visibility across the internet and have become a favorite among smokers at both large and intimate gatherings. These joints are perfect for sharing and impressing a crowd, and they have become so renowned that even when an imitation hash hole is passed around, it is inevitably compared to Fidel’s Hash Holes.

The concept for the Hash Hole design originated during a visit to Barcelona in 2018 for the renowned cannabis trade show, Spannabis. Fidel had the opportunity to smoke with influential figures from the California cannabis industry, where they rolled generously-sized joints with hash rosin in the center. Carrying high-quality Californian flower and top-notch six-star hash in a region where such products were not commonly found, Fidel decided to combine them to create a truly exceptional joint. This was the moment when the Hash Hole was born. Upon returning home, Fidel was determined to introduce Hash Holes to a wider audience.

Damirdjian proudly reflects on the creation of the term “hash hole,” acknowledging that it was not a widely recognized term prior to his use of it. The significance of this category holds personal meaning for him. Rather than claiming to be the sole originator, he humbly aims to push the category forward. He believes that the true historians will accurately recount the evolution of the term and its impact.

Damirdjian embarked on the task of hand-rolling up to 100 Hash Holes daily and introducing them to the conventional cannabis market. Since then, the brand has brought about a significant transformation in the infused preroll category within California’s legal market. In April 2021, Fidel’s Hash Holes made their debut on dispensary shelves through a licensing agreement with cannabis cultivator Natura. Currently, these products are available in over 100 dispensaries across the state of California.

Fidel’s KMZ (Kush Mints x Zkittlez) recently achieved a remarkable feat by securing the first-place trophy for flower at the Transbay Challenge, a community-driven cannabis competition. This marked the brand’s inaugural participation in a competition, resulting in their first-ever victory. According to Damirdjian, this triumph is only the beginning, and he anticipates many more successes in the future.

In September, Fidel’s will be launching an exciting collaboration with Anwar Carrots, known as Fidel’s x Carrots. This collaboration will feature 500 limited edition merchandise boxes, each containing two 7-gram jars of Fidel’s flower, a specially designed Fidel’s x Carrots t-shirt and hoodie, a headband, jibbitz for Crocs, and an Original Hash Hole. To add to the uniqueness, the Original Hash Hole will be packaged inside a 3D-printed Carrots sculpture.

Out of everything on the horizon, though, Damirdjian’s is most excited to get his own flower on dispensary shelves. Later in the fall, the cultivator’s flower and rosin will finally be available in the licensed market, and way more people will get to experience this one-of-a-kind smoke.

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